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● Support communications strategies for our clients by developing strategy for communication specific to Europe, the US and other markets. ● Work with internal teams and clients to define PR campaign objectives, provide budget recommendation, set KPIs and build reports for ongoing evaluation and optimization ● Elaborate media plans based on our clients’ objective and negotiate with media the purchase of the ad space. ● Deliver concise, timely and informative reporting on press activities, coverage, opportunities and successes. ● Provide post-mortem analysis and competitive analysis
● 3+ years of writing experience (journalism, marketing, advertising or public relations) ● Bachelor's degree in journalism, marketing or related field. ● Ability to multi-task between projects while maintaining a high level of quality and detail ● Experience with consumer electronics is a plus. ● Strong team player who enjoys working in an international environment.
English
We help Chinese consumer brands go global. Fastlane is a full-service management consulting company that assists China-based enterprises with brand development, business infrastructure, and sales creation/growth in European and North American markets. We offer a superior one-stop solution, with expertise in go-to-market strategy, traditional and digital marketing, PR, logistics, e-commerce, sales, and platform development. We work with companies big and small, and our custom-tailored solutions range in scope from basic consulting services to 360° turnkey operations.