Apple has officially announced that the iPhone 17 launch event will begin at 1:00 AM Beijing time on Wednesday, September 10.
The spotlight of the event will be the iPhone 17 series, which includes: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. In addition, several other products will also be unveiled at the event.
According to media reports, with the release of the iPhone 17, Apple will discontinue the iPhone 15 (Plus) as well as the iPhone 16 Pro and iPhone 16 Pro Max. However, the iPhone 16 and iPhone 16 Plus will remain available in Apple’s lineup, with their prices reduced by $100.
The new iPhone lineup and starting prices may look as follows:
iPhone 16e (replacing iPhone SE): starting at $599
iPhone 16: starting at $699
iPhone 16 Plus: starting at $799
iPhone 17: starting at $799
iPhone 17 Air: starting at $949
iPhone 17 Pro: starting at $1,049
iPhone 17 Pro Max: starting at $1,199