By Global Times
Japanese retailer Muji has recently opened a new store in Shanghai offering a farm-to-table dining experience. The new business format comes as a fresh attempt to attract consumers amid a rapid recovery in food and beverage consumption in China, experts said.
The store, which opened on Friday, markets itself as an organic store, selling fresh vegetables grown at a local farm in Shanghai, as well as readymade salad and various snacks.
A Global Times reporter visited the store on Tuesday and saw the organic vegetable section was attracting the most customers. It offers a dozen kinds of vegetables, including cabbage, carrot and spinach, all in small packages of 250 grams.
In the packed meal section, a few green salads were lined up neatly in the fridge, attracting the interest of some office workers.
There is also a Muji Diner canteen, which mainly serves Western-style food, as well as afternoon tea and cocktails. Some 20 customers were seen dining in the area on Tuesday afternoon, chatting over their meals. At peak business hours, people have to queue for the seats, a waiter from the canteen told the Global Times.
