As iconic Chinese mythological figures, Nezha and Ao Bing have frequently transcended traditional boundaries through innovative cross-brand collaborations in recent years, particularly resonating with young consumers. Below is a curated list of their most notable joint campaigns:
1. F&B Collaborations
Heytea × Nezha: The Devil's Birth
- Limited-edition cup sleeves & paper bags (twin-themed with Nezha & Ao Bing), with Q-version stickers included for drink purchases. Select Beijing/Shanghai outlets featured a "Hun Tian Ling (Red Armillary)" photo wall.
Pizza Hut × Ao Bing
- "Dragon Palace Deep Sea Combo" with packaging mimicking Ao Bing's scale patterns, bundled with AR postcards themed on his water manipulation powers.
2. Trendy Toy Collaborations
Pop Mart × Nezha & Ao Bing
- Limited blind boxes included sought-after variants like "Nezha on Wind Fire Wheels" and "Ao Bing's Crystal Horns," reselling at 3x retail price.
52TOYS × Film IP
- Transformable mecha-style Ao Bing figurine with detachable horn weapons and a "Dragon Scale Armor" display case.
3. Fashion Crossovers
Li-Ning × Ao Bing
- "Water Element" sneakers with hidden dragon-patterned soles and a "Dragon Palace Treasure Chest" shoebox. Models wielded ice halberds at the 2023 runway show.
Palace Museum Cultural Creations × Nezha
- "Universe Ring" bracelet blending imperial cloud motifs with Nezha's flame designs, paired with a "Havoc in the Sea" storybook.
4. Cultural Tourism Events
Hengdian World Studios "Mythology Month"
- Live Nezha/Ao Bing character meet-and-greets, "Wind Fire Wheel Races," and dragon-ice sculpture workshops, attracting 10k+ daily visitors during May 2024.
Henan TV's *Mid-Autumn Wonder Journey
- Ao Bing's hologram duetted with dancers in a sequel to *Underwater Luoshen Dance*, amassing 200M+ views online.
