Date: April 21 – May 5, 2025 (Spanning the "May Day" Golden Week)
Theme:"Colorful Guangdong, Happy Festival"
Positioning:Guangdong Intangible Cultural Heritage Exhibition Series & Greater Bay Area Cultural Tourism Carnival
1.Grand Gathering of Greater Bay Area Intangible Cultural Heritage: Traditional Arts in Modern Expression
As Dongguan’s most influential folk cultural event, this year’s Tea Garden Festival innovatively adopts a "Heritage +" model:
-Spectacular Parade of Thousands: Featuring 13 heritage performance teams (including groups from Hong Kong, Macao, and Taiwan), totaling 1,300 participants, showcasing dynamic displays of traditional arts like Qiaotou Mo Family Boxing, Shipai Lion Dance, and Daojiao Cantonese Opera.
- Interactive Heritage Workshops: Visitors can try their hand at crafting agarwood incense, weaving thousand-corner lanterns, and making miniature dragon boat models under the guidance of heritage masters.
- Cross-Regional Cultural Exchange: For the first time, the festival will feature performances from partner regions like Shaoguan and Jieyang, including She ethnic dances and Chaoshan Yingge folk dances.
2. Immersive Rural Tourism: "One Village, One Brand" Showcasing Rural Revitalization
Leveraging Chashan’s status as a "Guangdong Cultural and Tourism Characteristic Town," the festival offers a series of immersive rural experiences:
- Nanshe Ancient Ming-Qing Village:Hosting Ming Dynasty costume exhibitions and nighttime light shows, bringing the "living museum of Lingnan architecture" to life.
- Hanxi Water Red Culture Village: Presenting live Cantonese opera performances under century-old banyan trees, including the original production *Children of Chashan*.
- Chaolang Niuguolang Ancient Tree Grove: Combining eco-tourism with cultural activities like traditional rice cake-making and farming experiences during the "Ancient Tree Camping Festival."
- Industrial Tourism: Partnering with Huamei Mooncake Factory for production line tours and DIY mooncake and dragon boat dumpling workshops.
3. Trendy Play Economy: Reimagining Traditional Fairs for the Younger Generation
Embracing Dongguan’s identity as a "City of Trends," the festival introduces modern elements:
- AI-Powered Innovation: Debuting Chashan’s original AI plush toy series with interactive smart toy exhibitions.
- Pop Culture Campgrounds:Transforming the Chaolang Slow Life Community into a "Heritage Trend Market," featuring blind box draws, toy sales, and esports competitions.
- Nighttime Economy Hub:Nightly events include "Matchbox" open-air concerts, 3D light shows, and food and beer festivals.